Several people have asked whether there’s a way to create a Gmail message with a high importance alert, similar to the feature found in Microsoft Outlook.

Gmail does not contain a high importance button.  There is an easy workaround to let your recipient know that your email contains important information.

Create a custom subject line

Use the subject line in the email as the high importance identifier when creating your email message.

The recipient of your email will see:

Using stars or exclamation points before the subject title will help your reader quickly spot important email.







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